How Free Pizza Helped Make Planet Fitness The Fastest-growing Gym Franchise In America

Planet Fitness gym

Rondeau says its all about targeting the right audience. Most healthclubs, Rondeau explains, cater to the roughly 15% of Americans who consider themselves fitness nuts and love to work out.Planet Fitness’s goal, on the other hand, is to attract the much larger percentage of peoplewho want to be healthier but may only use the gym a few times a month. “The rest of the industry is fighting over that 15%,” he says. “We’re going for the other 85%.” To accomplish this, Planet Fitness has mixed fitness with fun through itsmonthly pizza nights and a bagel breakfast on the second Tuesday of the Month. Its facilities sport mostly bright yellow and purple equipment, with an emphasis on cardio and weight-lifting machines.
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New apps, digital fitness devices keep track of your workout

This free iPhone app from Puma helps track your workout, crunching the data into an overall score. The app also helps you figure out conditions that affect your workout, and the scoring system can be motivating.

Great workout. Dislikes: You must wear ear buds while you run. Price: 99 cents for each story or the four-story bundle for $2.99. . Window-free phone holder Pure Move iPhone armband: It holds your phone in place without a clear plastic screen over it.
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Innovators: From the White House to mobile apps, Ted Vickey’s career has been fitness

and Im in San Diego, you and I can still be work out buddies virtually. It also gives some credibility. One of the challenges with health care, you go in to see your doctor and your doctor says you need to lose weight, exercise more and stop smoking. Well you see your doctor a year later and you havent done anything. That intervention is fueled through technology.
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